Defining a product strategy is critical to ensuring you're focusing on the right market opportunities to hit your goals. 

 

My services include:

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• Creating and executing user research plans

• Building competitive analyses

• Analyzing your existing product usage

• Defining your personas or target audience

• Creating a roadmap to execute against the strategy

Optimizing the organizational structure, processes, and tools of the product team increases productivity and outcomes.

 

My services include:

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• Recommending an organizational structure for the product team

• Identifying resource gaps and driving the hiring of product roles

• Implementing key processes such as product roadmap prioritization, impact analysis frameworks, user feedback mechanisms, and agile development rituals

• Evaluating current tools and presenting more effective or cost-saving options

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Nailing the details of product execution positions the launch to have the most significant business impact.

 

My services include:

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• Documenting business objectives and functional requirements

• Defining user flows and wireframes

• Collaborating with engineering and design to align and execute on the best solutions 

• Setting launch goals and measurements of success

• A/B testing

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